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Becca Bochna
Becca Bochna

11 Followers

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Apr 18, 2021

Final Project: Disney’s Cruella Marketing Campaign

On May 28th, 2021 The Walt Disney Company will release their new film, Cruella, in theaters and on Disney+ with a Premiere Access purchase. For this project, we will be creating a Social Media Marketing Campaign. The campaign will focus on advertising the film and pushing those Premiere Access sales…

Cruella

5 min read

Final Project: Disney’s Cruella Marketing Campaign
Final Project: Disney’s Cruella Marketing Campaign
Cruella

5 min read


Apr 18, 2021

Ethics Guide: Avoid A Social Media Crisis for National Press Photographers Association

Social media can be a great way to advertise and connect with your audience. However, we all know that the platforms and it’s people can sometimes turn on you. In the world of visual journalism, like the National Press Photographers Association, it’s not hard to encounter an internet troll every…

Social Media

3 min read

Ethics Guide: Avoid A Social Media Crisis for National Press Photographers Association
Ethics Guide: Avoid A Social Media Crisis for National Press Photographers Association
Social Media

3 min read


Apr 9, 2021

The Problem of The Social Dilemma

The terrifying truth of social media has been revealed in Netflix’s documentary, The Social Dilemma. This hour and a half long film explains the true horrors and business tactics going on behind the scenes in the offices, home to your favorite platform. As someone who has been studying social media…

The Social Dilemma

4 min read

The Problem of The Social Dilemma
The Problem of The Social Dilemma
The Social Dilemma

4 min read


Apr 5, 2021

Sharpie: Social Media Guru

Almost everyone owns a Sharpie. The first thing that comes to mind when you say “marker” is Sharpie, and vice versa. When dealing with a brand that is so trustworthy, you need to represent yourself in a way that fits. Sharpie does this extremely well on their social media channels.

Sharpie

3 min read

Sharpie: Social Media Guru
Sharpie: Social Media Guru
Sharpie

3 min read


Mar 31, 2021

Hot Topic and Their Social Media Success: How Influencers could Help

Remember that store in the mall that you always avoided because it was too loud, and it only catered to a person with a certain type of style? That store was Hot Topic, and it has completely evolved. That store with the loud music and black walls is now the…

Hot Topics

3 min read

Hot Topic and Their Social Media Success: How Influencers could Help
Hot Topic and Their Social Media Success: How Influencers could Help
Hot Topics

3 min read


Mar 19, 2021

Target Marketing: RedBubble

As a RedBubble Artist myself, the target market for RedBubble is my target market as well. I sell nerdy designs inspired by my favorite movies, tv, and music in pop culture. I find most of my success in my sticker and t-shirts sales above any other products they offer. If…

Redbubble

3 min read

Target Marketing: RedBubble
Target Marketing: RedBubble
Redbubble

3 min read


Mar 11, 2021

Netflix: ROI, KPI, & Social Listening

As Netflix’s mission statement details, their main goal is to “entertain the world”. If you somehow don’t already know, Netflix is an on demand streaming service available to over 190 countries including exclusive movies and tv shows. Netflix is continuously growing their customer experience with a focus on expanding their…

Netflix

3 min read

Netflix: ROI, KPI, & Social Listening
Netflix: ROI, KPI, & Social Listening
Netflix

3 min read


Feb 18, 2021

Mind-Blowing WandaVision Theory

After the last few episodes dropped on the wildly popular Disney+ series, WandaVision has given a lot of Marvel fans some restless nights. All over the internet you can find countless theories about characters, metaphorical connections, and even on who really is behind the anomaly in Westview. One TikTok video…

Wandavision

2 min read

Mind-Blowing WandaVision Theory
Mind-Blowing WandaVision Theory
Wandavision

2 min read


Feb 17, 2021

Social BlueBook: Best Practices on Social Media & What to Fix

Social BlueBook is a place where content creators can go to find their worth. As a social media influencer it may be hard to determine the prices of your branded content deals. Social Bluebook is your one stop shop to access suggested prices for your YouTube, Twitter, Facebook Pages, Blogs…

Social Bluebook

3 min read

Social BlueBook: Best Practices on Social Media & What to Fix
Social BlueBook: Best Practices on Social Media & What to Fix
Social Bluebook

3 min read


Feb 7, 2021

Wandavision: [Spoilers] is NOT who you think it is

Spoilers for WandaVision and/or potential spoilers for the rest of the season. In the newest episode of WandaVision on Disney+ we learned a lot about the “Maximoff Anomaly” or “The Hex” if you’d prefer Dr. Darcy’s nickname for it. Throughout the episode Vision gets more suspicious, Agnes seems more aware…

Wandavision

4 min read

Wandavision: [Spoilers] is NOT who you think it is
Wandavision: [Spoilers] is NOT who you think it is
Wandavision

4 min read

Becca Bochna

Becca Bochna

11 Followers

Aspiring blogger / UF student

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