Social BlueBook: Best Practices on Social Media & What to Fix
Social BlueBook is a place where content creators can go to find their worth. As a social media influencer it may be hard to determine the prices of your branded content deals. Social Bluebook is your one stop shop to access suggested prices for your YouTube, Twitter, Facebook Pages, Blogs via Google, and even Twitch. We offer step by step courses, media kits, and have an overwhelming supportive community on social media. Being that Social BlueBook is all about protecting your worth on your platform, it is important for us to represent that and our worth via our platforms as well. Our Twitter is used as an educational resource for those within our community and we have a list of best practices we use to maintain our brand’s respect and awareness.
On our Twitter feed, we do not post very often. We like to keep our outline very fresh and clean. We retweet relevant articles, shout outs, promotional items or sales, polls, and more. Our Twitter platform has over 4,000 followers/fans of our brand and we use our voice to connect with them when we find it relevant. We also understand that our content does not receive as much engagement as we would like and we want our team to be able to update our brand awareness and find a better practice for our business.
Our future plans for our Twitter account includes becoming verified, hosting a Twitter Chat, implement better Hashtags, and post at a regularly scheduled time. When it comes to Twitter verification, it is crucial for our audience and new customers to see us seriously. We need to assist our website by proving we are a legit resource for content creators. Hosting a Twitter Chat with a hashtag like “#BlueBookBonding”, or something similar, we can start conversations with influencers/social media users who are interested in learning more about our services, or maybe even some little tips and tricks. Conducting posts with trending or relatable hashtags can also help populate our posts to the right people. As of now, we haven’t really implemented hashtags in our Tweets and it may be time to collect a few that work best with our brand voice. Doing so, as well as posting at a regularly scheduled time throughout the week, can get our platform more engagement.
Some things to consider when adjusting to these new practices are character count and DM inbox checks. When is comes to Tweeting, Twitter only allows a 280 character maximum per Tweet. The ideal length of a Tweet is 70–100 characters. This should be enough space for you to get your point across without completely loosing the interest of your audience. This count includes hashtags and mentions. As for DMs, it is important to stay on top our Twitter inbox. Messages from interested potential clients may be pouring in without a direct notification because we do not follow them.
Staying consistent and present is key on this platform. Maintaining the growth of our Twitter account while matching or increasing the engagement is vital to our company. Social BlueBook’s brand voice is educational and informational but we want keep it fun and entertaining. Stay on top of trending topics and using them to our advantage, or simply making them relatable to our brand, can be extremely benefical. This is important to any popular Twitter account. Understanding this is a key step in the right direction for our brand.